Privacy policy

Last updated: 12 September 2026

1. Who We Are

This website and online store are operated by:

Pure Allure Interior LDA
Trading as: The Towel Boutique
Rua do Vale Formoso 224
8135-148 Almancil
Portugal

VAT / NIF: PT508001730
Email: shop@thetowelboutique.com
Telephone and WhatsApp: +351 919 199 090

Pure Allure Interior LDA is the data controller responsible for the personal information described in this Privacy Policy.

References in this Privacy Policy to “The Towel Boutique”, “we”, “us” or “our” mean Pure Allure Interior LDA, trading as The Towel Boutique.

2. About This Privacy Policy

This Privacy Policy explains how we collect, use, store and disclose personal information when you:

  • Visit or use thetowelboutique.com.
  • Create or use a customer account.
  • Place, change, return or cancel an order.
  • Contact our customer service team.
  • Communicate with us by email, telephone or WhatsApp.
  • Submit a product review.
  • Apply for a trade, architect or affiliate account.
  • Subscribe to marketing communications.
  • Otherwise interact with our services.

Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and services.

3. Personal Information We Collect

Depending on how you interact with us, we may collect or process the following categories of personal information:

  • Identity and contact information: your name, billing address, delivery address, country, telephone number and email address.
  • Order and transaction information: products viewed or purchased, colour and size selections, order numbers, returns, refunds, delivery information and transaction history.
  • Payment information: payment method, payment status, transaction reference and limited billing information. Complete payment-card details are processed by authorised payment providers and are not stored by us.
  • Account information: customer account details, saved preferences and account settings.
  • Communications: information contained in emails, contact forms, telephone calls, WhatsApp messages and other customer-service communications.
  • Reviews: your name, review, rating, product information and any images or other content submitted with a review.
  • Trade and affiliate information: your name, business name, professional role, contact information, website, social-media details, referral information and information supplied in an application.
  • Device and technical information: IP address, browser type, device type, operating system, cookie identifiers and similar technical information.
  • Website usage information: pages visited, links selected, products viewed, shopping-cart activity and information about how and when you interact with the website.
  • Marketing preferences: whether you have agreed to receive marketing and how you prefer to hear from us.

We do not intentionally collect special-category personal information, such as medical information, religious beliefs or biometric data. Please do not send this type of information to us.

4. How We Collect Personal Information

We may collect personal information:

  • Directly from you when you place an order, create an account, complete a form, submit a review, communicate with us or otherwise provide information.
  • Automatically through cookies and similar technologies when you use our website.
  • From Shopify and our service providers when they process transactions, payments, deliveries, analytics or other services on our behalf.
  • From referral or affiliate partners when you visit through a referral link or use an associated discount code.
  • From publicly available sources where relevant to a trade or professional application.

5. How and Why We Use Personal Information

We process personal information only where we have a valid legal basis. Depending on the circumstances, the legal basis may be performance of a contract, compliance with a legal obligation, our legitimate interests or your consent.

We may use personal information to:

  • Process payments and provide order confirmations.
  • Prepare, fulfil, deliver, track, change or cancel orders.
  • Process returns, complaints, replacements and refunds.
  • Communicate about orders, availability and delivery.
  • Provide customer service by email, telephone or WhatsApp.
  • Create and administer customer, trade or affiliate accounts.
  • Operate referral links, discount codes and commission programmes.
  • Publish approved product reviews where permission has been provided.
  • Improve our website, product selection and customer experience.
  • Detect, investigate and prevent fraud, misuse and security incidents.
  • Maintain accounting, tax, transaction and legal records.
  • Establish, exercise or defend legal claims.
  • Send marketing communications where you have consented or where otherwise legally permitted.
  • Measure advertising and website performance, subject to your cookie choices where consent is required.
  • Comply with applicable legal, regulatory and governmental requirements.

6. Legal Bases for Processing

We generally rely on the following legal bases:

  • Contract: processing necessary to take steps at your request, process an order, deliver products or provide customer service.
  • Legal obligation: processing necessary for accounting, taxation, consumer-protection, fraud-prevention or other legal requirements.
  • Legitimate interests: operating and improving our business, securing the website, preventing fraud, handling enquiries and protecting our legal rights, provided that these interests do not override your rights.
  • Consent: marketing communications, non-essential cookies and other processing where we specifically ask for permission.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

7. Cookies and Similar Technologies

We and our service providers may use cookies, pixels and similar technologies to:

  • Keep the website and shopping cart functioning.
  • Remember customer preferences.
  • Maintain security and prevent fraud.
  • Understand website performance and usage.
  • Measure or personalise advertising where legally permitted and where the required consent has been provided.

Essential cookies are required for the website to operate. Where required by law, analytics, advertising and other non-essential cookies will be used only after you have made the relevant cookie choice.

You can manage available cookie choices through the cookie banner or privacy settings displayed on our website. You may also change cookie settings through your browser, although blocking essential cookies may prevent parts of the website from functioning correctly.

8. How We Share Personal Information

We may share personal information only where necessary and for the purposes described in this Privacy Policy, including with:

  • Shopify, which hosts and operates our ecommerce platform.
  • Payment providers, such as Shopify Payments, PayPal and the payment methods displayed during checkout.
  • Product suppliers and fulfilment partners where necessary to prepare and fulfil an order.
  • Delivery providers, including UPS, to arrange and track delivery.
  • Customer communication providers, including email, telephone and WhatsApp service providers.
  • Affiliate and referral service providers, including GoAffPro, where applicable.
  • Website security and bot-prevention providers, including hCaptcha where used.
  • Analytics and advertising providers, including Google or Meta services where enabled and subject to your consent where required.
  • Professional advisers, such as accountants, auditors, insurers and legal advisers.
  • Authorities or regulators where disclosure is required by law or necessary to protect our rights.
  • A purchaser or successor in connection with a merger, restructuring, financing or sale of all or part of our business, subject to appropriate confidentiality protections.

We do not sell personal information for money.

9. Relationship with Shopify

Our store is hosted by Shopify. Information submitted through the website is transmitted to and processed by Shopify and its service providers to operate and improve the ecommerce services.

Shopify may also process certain information as an independent data controller for its own legitimate purposes, including platform security, fraud prevention and the improvement of Shopify services.

More information is available in the Shopify Consumer Privacy Policy .

Depending on where you live, you may also manage certain information processed by Shopify through the Shopify Privacy Portal .

10. International Data Transfers

Some of our service providers may process or store personal information outside Portugal or outside the European Economic Area.

Where personal information is transferred to a country that has not been recognised as providing an adequate level of protection, we rely on appropriate legal safeguards, such as European Commission Standard Contractual Clauses, together with additional safeguards where appropriate.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods depend on factors including:

  • Whether an order or customer account remains active.
  • Customer-service and warranty requirements.
  • Applicable tax, accounting and legal recordkeeping obligations.
  • The need to prevent fraud or resolve disputes.
  • The establishment, exercise or defence of legal claims.
  • Whether consent for marketing remains valid.

When personal information is no longer required, we will delete, anonymise or securely restrict it, unless continued retention is required by law.

12. Security

We use reasonable administrative, organisational and technical safeguards designed to protect personal information against unauthorised access, loss, alteration, disclosure or misuse.

No internet transmission or storage system can be guaranteed to be completely secure. Please do not send complete payment-card details, passwords or other highly sensitive information to us by email, WhatsApp or an unsecured communication channel.

Customers are responsible for maintaining the confidentiality of their account credentials and should contact us if they suspect unauthorised account access.

13. Your Privacy Rights

Subject to the conditions and exceptions provided by applicable law, you may have the right to:

  • Receive information about how we process your personal information.
  • Request access to the personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of personal information where there is no longer a lawful reason to retain it.
  • Request restriction of processing in certain circumstances.
  • Object to processing based on legitimate interests.
  • Object at any time to the use of personal information for direct marketing.
  • Receive personal information in a structured, commonly used and machine-readable format where the right to data portability applies.
  • Withdraw consent where processing is based on consent.
  • Lodge a complaint with a competent data-protection authority.

We do not intend to make decisions that produce legal or similarly significant effects based solely on automated processing.

To exercise your rights, email shop@thetowelboutique.com .

Please describe your request clearly. We may request information necessary to confirm your identity and protect personal information from unauthorised disclosure.

We will normally respond without undue delay and within one month, as required by applicable law. This period may be extended where legally permitted for complex or multiple requests, in which case we will inform you.

Exercising your privacy rights is normally free. We may refuse or charge a reasonable fee for requests that are manifestly unfounded or excessive, where permitted by law.

14. Marketing Communications

Where you have agreed to receive marketing, we may send information about products, collections, offers or other relevant news.

You can unsubscribe at any time by using the unsubscribe link in a marketing email or by contacting us at shop@thetowelboutique.com .

Unsubscribing from marketing does not prevent us from sending essential non-marketing communications about an order, payment, delivery, return, account or customer-service request.

15. Product Reviews

If you submit a product review, we may process your name, rating, written comments and any submitted images to review, administer and, after approval, publish the review.

Do not include personal information in a review that you do not want displayed publicly.

Where an incentive is offered for submitting an approved review, the incentive does not require the review to be positive. We may reject reviews containing unlawful, abusive, irrelevant, fraudulent or personally identifying content.

16. Children’s Information

Our services are intended for adults and are not directed at children. We do not knowingly collect personal information directly from children who are not legally able to enter into a purchase contract.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us so that we can investigate and, where appropriate, delete it.

17. Third-Party Websites

Our website may contain links to third-party websites or platforms, including Shopify, payment services, Instagram, WhatsApp and delivery providers.

Those third parties operate under their own privacy policies. We are not responsible for their independent privacy, security or data-processing practices.

18. Complaints

If you have a concern about how we process personal information, please contact us first so that we can try to resolve it:

Email: shop@thetowelboutique.com
Telephone and WhatsApp: +351 919 199 090

You also have the right to lodge a complaint with the Portuguese supervisory authority:

CNPD – Comissão Nacional de Proteção de Dados
Avenida D. Carlos I, 134, 1.º
1200-651 Lisboa
Portugal
Telephone: +351 213 928 400
Email: geral@cnpd.pt
Website: www.cnpd.pt

If you live in another European Economic Area country, you may also contact the data-protection authority in your country of residence.

19. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our services, technology, service providers, legal obligations or business practices.

The revised Privacy Policy will be published on this page with an updated revision date. Where required by law, we will provide additional notice or request renewed consent.

20. Contact

For questions about this Privacy Policy or to exercise your privacy rights, please contact:

The Towel Boutique
Operated by Pure Allure Interior LDA
Rua do Vale Formoso 224
8135-148 Almancil
Portugal

VAT / NIF: PT508001730
Email: shop@thetowelboutique.com
Telephone and WhatsApp: +351 919 199 090