Towel Care Guide: Keep Luxury Towels Soft & Lasting

Towel Care Guide: Keep Luxury Towels Soft & Lasting

Care & Maintenance

How to Keep Your Luxury Towels
Soft, Plush and Long-Lasting


At The Towel Boutique, we know that even the finest Egyptian Giza cotton needs the right care to stay soft, absorbent and beautiful wash after wash. Here is how to look after your Abyss & Habidecor towels so they last for years to come.

The Basics

Why Proper Care Matters

Extra-long staple cotton fibres are what give our towels their exceptional softness and absorbency. Harsh detergents, high heat and fabric softeners can break down these delicate fibres over time, leaving towels stiff, less absorbent and dull. A gentle, consistent care routine is what keeps that first-use softness intact for years.

"The right care routine is what turns a beautiful towel into a lifetime favourite."
The Wash

Washing Your Towels the Right Way

Wash new towels before their first use to remove excess fibres and open up their absorbency. After that, a gentle 40°C cycle with a mild, residue-free detergent is all your towels need to stay fresh, soft and vibrant wash after wash.

01
Wash Before First Use Removes excess fibres and boosts absorbency from day one.
02
Skip Fabric Softener Coats the fibres and reduces absorbency over time.
03
Wash at 40°C Gentle heat cleans thoroughly without wearing down fibres.
04
Tumble Dry Low Restores loft and keeps towels plush and fluffy.
Everyday Habits

Small Habits, Lasting Softness

Between washes, hang towels loosely to air dry rather than leaving them folded or bunched up. Avoid overloading the washing machine so towels can move freely and rinse clean, and wash towels separately from items with zippers or rough textures that can snag the fibres. These small habits make a lasting difference.

Discover The Difference

Experience Abyss & Habidecor

With the right care, an Abyss & Habidecor towel only gets better with time. Discover our collection of luxury towels, bath rugs, robes and slippers at The Towel Boutique.

Discover Luxury Towels